Jelena Đokić, Mihone Kerolli-Mustafa


Strategic planning process is a method to systematically plan the development and future of higher education institution. Strategic planning processes are considered to be a powerful tool and guideline for helping all levels of higher educational institutions develop their strategies. A strategic planning process model is a comprehensive strategic planning process that puts together Higher Education Institutions and fast growing and demanding market environment. However, the non-governmental higher education institutions like IBC-M have contradictory needs.

These institutions must translate their academic excellence into added value and employment opportunities, but also to maintain the social role from their founders, and achieve financial sustainability. Higher education social responsibility is seen as a responsibility of the institution to be engaged with the local and international community in order to support social, economical and environmental development. It requests close cooperation with business community as important stakeholders (Dooris, M. J., Kelley, J. M. & Trainer, J.  F. ,2004[1]). Despite taking general advantages of each quality project for organizations, they should consider local and organizational context, social and political constrains and limitations as well as efficiency and effectiveness (Anagnostopoulos, 2010)[2]. By evaluating the numerous strategic planning models, considering the social role of the post conflict, donor funded institution, the IBC-M researchers have proposed the model for strategic planning in order to obtain Strategy that could be translated into Balanced Scorecard and evaluated in the defined timeframe. In that regard the proposed model of strategic planning was performed at IBC-M in order to establish the validity of the model for non-governmental Higher Educational Institution.

Keywords: Strategic planning, SWOT analysis, Key Performance Indicators, Balance Scorecard

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