Jelena Đokić, Mihone Kerolli-Mustafa
Keywords: strategic planning, SWOT analysis, key performance indicators, balance scorecard
Strategic planning process is a method to systematically plan the development and future of higher education institution. Strategic planning processes are considered to be a powerful tool and guideline for helping all levels of higher educational institutions develop their strategies. A strategic planning process model is a comprehensive strategic planning process that puts together Higher Education Institutions and fast growing and demanding market environment. However, the non-governmental higher education institutions like IBC-M have contradictory needs. These institutions must translate their academic excellence into added value and employment opportunities, but also to maintain the social role from their founders and achieve financial sustainability. Higher education social responsibility is seen as a responsibility of the institution to be engaged with the local and international community in order to support social, economic and environmental development.