Gergana Dimitrova

Keywords: wine industry, wine clusters, integration processes, competitiveness


In the Bulgarian wine industry, where micro, small and medium-sized enterprises predominantly function, the formation of new methods of competitive behaviour becomes an almost axiomatic condition for adapting to changes in the environment and positioning in the competitive market. This is a prerequisite for redirecting the individual efforts of the winemakers to cooperate in order to create sustainable associations, to achieve a synergetic effect from their joint activities and to increase their competitiveness. In this regard, the purpose of the report is to reveal the efficiency of the integration processes in the sector, as an opportunity to utilize the competitive potential and as the basis for the construction and sustainable function of wine clusters.

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